Earn + Empower + Curate

Earn + Empower + Curate
Storytelling in the digital age is a bit like storytelling in the Stone Age and a whole lot unlike storytelling in the 1950s. (Or, for that matter, the latter half of the 20th century!) Storytelling today is more sincere, real, and interactive. Less sleazy, ersatz, and manipulative. Storytelling today is for and by the audience, ...

Transmedia Storytelling: Ready, Set, Go!

What exactly is transmedia storytelling? And how do you develop, produce, share transmedia stories? Well, for starters, you might want to check out Robert Pratten’s Getting Started with Transmedia Storytelling a practical guide for beginners 2nd edition. You can access a full, online version below. Or purchase the print edition (or ebook) now. Share this:TweetMoreEmailPrintShare on Tumblr

Internet = Transmedia Vector

[The Internet is] a natural transmedia vector, and we already see stories being told by parallel text, video, audio, fixed image, and other kinds of content, on multiple screens. To get the whole story, you have to engage with all the different media that are used to tell it, and none of them has the ...

Slow Storytelling

Slow Storytelling
Story is trending. Storytelling is trending. Old news, right? Everyone’s talking about storytelling and storification and story-[add your favorite composite] as a business and marketing tool. Everything’s a story, a narrative, an elevator pitch… Fair enough. I have no bone to pick with those who aim to storify anything and everything remotely monetizable. It works. ...

News Gamification

Before dipping into the idea of news gamification let’s take a look in news juggernaut’s rearview mirror. Once upon a time, not too terribly long ago, CNN and USA Today catalyzed dramatic change in the news industry. We didn’t all like the transformation, but it was widespread. And enduring. Today we expect and “need” the ...

What is Gamification? 1

Gamification continues to surf the buzzword tidal wave in media and publishing and marketing and virtually anything else that involves audience and narrative and commerce. Not because the idea is new. Because it works. And while gamification is a reference pinched from the video game industry, the underlying concept is far more universal. Basically gamification refers to ...

The Numinous Place Creator Mark Staufer on Transmedia 2

The Numinous Place Creator Mark Staufer on Transmedia
Mark Staufer (@MarkStaufer) promises a pioneering transmedia thriller with the launch of ‘The Numinous Place‘. Blending book, film and web-based narrative elements, Staufer’s quadrilogy will immerse participants in an interactive parallel world blurring traditional narrative entertainment and game play. ‘The Numinous Place’ is the world’s first truly multidimensional work of fiction – technology and creativity ...

Spreadable Media 2

In short, Spreadable Media argues: If it doesn’t spread, it’s dead… this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement, the environment ...

Copy, Transform and Combine

I included “Everything is a Remix So Steal Like An Artist”, a video featuring Austin Kleon and Kirby Ferguson (writer, filmmaker and creator of Everything is a Remix) in an earlier post — Steal and Remix like an Artist — but the excerpt above bears revisiting. Especially if you missed it the first go-round. Skip ...

6 Transmedia Tips

Writer and game designer Chuck Wendig (@ChuckWendig) hass corralled 25 Things You Should Know About Transmedia Storytelling which you should read before it becomes 26 or 50. But, if you’re rushy, at least read my favorite half dozen from his list: Current Transmedia Definition The current and straightest-forwardest (not a word) definition of transmedia is ...