Transmedia storytelling is a way to create a storyworld and tell a story across multiple platforms and formats. The different media complement each other and are linked together. An essential aspect of a transmedia production, is that the audience can actively participate in the storyworld. Therefore a digital platform often has a central role. One example is a tv series where the audience can follow the characters on Twitter and respond to them.Transmedia arises from our convergence culture, as mediatheorist Henry Jenkins states. We use all kinds of media at the same time. We text with our cellphones while listening to music on Spotify, reading the newspaper, checking tweets and meanwhile writing a blogpost.
Since the audience is getting more and more used to consume different media at the same time and responds to them online, producers are looking for new and creative ways to tell their stories, and use different platforms in order to create a storyworld. ~ Katía Truijen (Masters of Media)
29 Nov 2012 | Transmedia