[The Internet is] a natural transmedia vector, and we already see stories being told by parallel text, video, audio, fixed image, and other kinds of content, on multiple screens. To get the whole story, you have to engage with all the different media that are used to tell it, and none of them has the complete lowdown. We use very different perceptual equipment to understand each of these media, and they happen simultaneously… The transliteracy skills needed to decode and assimilate a transmedia communication require multi sensory perception, time shifting, and parallel processing. ~ Ray Gallon (Rant of a Humanist Nerd)
