Spreadable Stories ← Meandering Margaux Media

Earn + Empower + Curate

Oct

25

2015

Storytelling in the digital age is a bit like storytelling in the Stone Age and a whole lot unlike storytelling in the 1950s. (Or, for that matter, the latter half of the 20th century!) Storytelling today is more sincere, real, and interactive. Less sleazy, ersatz, and manipulative. Storytelling today is for and by the audience, ...

Slow Storytelling

Feb

3

2015

Story is trending. Storytelling is trending. Old news, right? Everyone’s talking about storytelling and storification and story-[add your favorite composite] as a business and marketing tool. Everything’s a story, a narrative, an elevator pitch… Fair enough. I have no bone to pick with those who aim to storify anything and everything remotely monetizable. It works. ...

Spreadable Media 2

Dec

20

2012

In short, Spreadable Media argues: If it doesn’t spread, it’s dead… this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement, the environment ...